Grow Your Church from the Outside In: Understanding the Unchurched and How to Reach Them  -     By: George Barna
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Grow Your Church from the Outside In: Understanding the Unchurched and How to Reach Them

Gospel Light / 2004 / Paperback

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Product Description

Did you know that a vast mission field lies just outside your door? Thousands of people no longer attend church and their numbers are rising. In this exhaustive study, Barna reveals surprising misconceptions about the unchurched, examines their attitudes and values, and offers practical strategies for attracting and retaining them. A must-read for pastors and lay leaders! 165 pages, softcover from Regal.

Product Information

Format: Paperback
Number of Pages: 165
Vendor: Gospel Light
Publication Date: 2004
Dimensions: 8.5 X 5.5 (inches)
ISBN: 0830730753
ISBN-13: 9780830730759
Availability: In Stock

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Publisher's Description

According to the author, America has more unchurched people than the entire populations of all but 11 of the world's 194 nations! Based on research among several thousand unchurched people, the book discusses their values, attitudes, beliefs, religious practices, demographics, life goals, and spiritual expectations. Using additional research conducted among churches that have had great success in attracting and retaining unchurched people, the author also outlines perspectives and effective strategies for churches that wish to reach those who avoid churches. Understanding what makes the unchurched tick will give you a better chance of relating to them in meaningful ways.

Author Bio

George Barna is the award-winning author of more than 45 books, including bestsellers such as Revolution, The Power of Vision, The Frog in the Kettle and The Seven Faith Tribes. He is also founder of The Barna Group, a leading research firm that specializes in faith-related surveys. In 2009, George initiated Metaformation, a new organization designed to help people maximize their potential. George has led several churches and lives with his family in Southern California.


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  1. Bruce Cannon
    5 Stars Out Of 5
    May 21, 2009
    Bruce Cannon
    Barna is always good; this gave me some good information. I don't take it as gospel since various factors can skew the interpretation. Even with that said, its a great resource.
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