Dazzled by celebrities, bombarded by constant advertising messages, many in western culture pursue wealth, status, power, importance, or popularity. Author Brett Rickey describes this process as chasing cool --- in other words, rushing after and seeking the images our culture entices us with every day, instead of wanting the right stuff.Writing in the style of Donald Miller and Rob Bell, author Rickey shows us the damage being done by this cultural onslaught, damage that is not limited to the secular realm but instead infects western Christianity with unhelpful viruses like materialism. Convincing but never preachy, the author enlightens us by treating the reader with respect.In some ways this book is like having a personal conversation with Leonard Sweet. Pastor Brett leads a contemporary, vibrant, growing church in the midwest and he is clearly plugged in to what the culture is doing. Meanwhile he relies on a compass that is ultimately more reliable: Gods Word, especially as revealed in Christ.Instead of chasing cool Rickey wants us to be following Christ. Using stories, metaphors, and everyday language, Rickey draws the reader toward a fuller understanding of what it means to seek after Jesus --- and how different this behavior is from simply parroting the culture and trying to be liked or admired.Brett Rickey is a gifted communicator: Youll enjoy the insight and wisdom of this book!Dr. David FrisbieThe Center for Marriage & Family StudiesAuthor of "Raising Great Kids On Your Own"