4 Stars Out Of 5
Challenges how does one share the Gospel
July 12, 2011
Reading, "Branded" by Tim Sinclair, I had really mixed feelings about attributing sharing the Gospel on the same level as marketing, but this is a book, that like all books, have to read with discretion and in context of what exactly is trying to be reached overall and taking care too, not to be too picky to see the context of the book. It is easy for someone to think, what does marketing have to do with sharing the Gospel and bring up with it, negative connotations of what marketing would imply.
With,"Branded", Tim Sinclair shares with wit and observations of ways sharing one's faith to help better connect with many, in today's world, who may not be speaking the same language that is being taught in our churches.
On page 95 of "Branded", Tim relates an experience he had on the road and goes, "He was creating a first impression without every looking me in the eye. He was pushing me away before I had the chance to get close. From hundreds of feet away, it was clear that his interests, values and personality couldn't be more different from mine".
Tim continue with later on,"Again, its not about changing our message. It's about changing the method with which we share it".
This is not an easy book to read; It will take people out of their comfort zone and that is sometimes a good thing and a necessary thing.
In the last chapter, "What If"; After the shock, of wait, but this isn't what I'm used to hearing passes, Tim, offers some down to earth, biblical based reasons that really challenges the follower of Christ, to re-evaluate how they are thinking and approaching sharing the Gospel to others.
The book doesn't advocate, not sharing the Gospel, but rather, take a careful look of how the Gospel is being shared.
Tim offers this challenging look on page 39, "...But what happens when we step out into the real world, where situations aren't so cut-and-dried"?
I like "Branded" because its' both a hard, "ouch" book to read and also a, "hey, this isn't a watering down but rather, look how are we approaching look at things".
My intial thought was..whoa whoa...lukewarmness to is this just over the fence, cold, but then realize, its a witty, but honest and hey, real life look of how are we sharing His word...sometimes, its just a simple, honest, "Hey I'm just there" approach"...a non-one size fits all, but its not about , "Fine whatever" approach either.
Tim hits the issue on the head when he shares on page, 35,"Applying faith to this equation then would indicate that for non-Christians to value Jesus, they need to see that He can meet their needs and they need a favorable perception of Him. They need both head knowledge and heart feeling. They need information and inspiration. One side without the other is useless. Or in this case, worthless".
This brought me to mind,
15 But sanctify the Lord God in your hearts, and always be ready to give a defense to everyone who asks you a reason for the hope that is in you, with meekness and fear; (1 Peter 3:15, New King James Version)
"Branded" is a book that will gently, though firmly and lovingly, though at times, it may not feel like that, show, how in today's multimedia, social media, consumer based, marketing based, ad-driven world, that we can share the Gospel without changing the message and still hold on to His Word.