Branded: Sharing Jesus with a Consumer Culture - eBook  -     By: Tim Sinclair
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Branded: Sharing Jesus with a Consumer Culture - eBook

Kregel Publications / 2011 / ePub

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Format: DRM Free ePub
Vendor: Kregel Publications
Publication Date: 2011
ISBN: 9780825489365
ISBN-13: 9780825489365
Availability: In Stock

ChristianBookPreviews.com

"It's weird. I'm a Christian, and even I don't like us very much," says Tim Sinclair as he opens his book Branded: Sharing Jesus with a Consumer Culture. The problem with Christians, Sinclair explains, is that we have a problem when it comes to "marketing Jesus." Instead of showing, sharing, and spreading the Gospel the way we should, we have been fretting over the details. Throughout the book, Sinclair guides readers to draw their own conclusions but focuses on representing God and building relationships with others to "show, share, and spread {Jesus}."

Sinclair does a brilliant job interspersing humorous quotes and personal anecdotes with convicting statements. His casual, conversational writing allows the readers to fly through the 143 pages, spending as much or as little time as they want in deep thought or discussion if reading with a group. If unable to read the book all at once, readers are sure to enjoy the short chapters.

Within each of those chapters, the author directs his attention to a certain point associated with marketing Jesus to the consumer culture of the 21st century. As Sinclair wrote, "Missions don]t change. Tactics do (or should)." The mission will always stay the same; "{Jesus} said to them, 'Go into all the world and preach the gospel to all creation'" (Mark 16:15). However, the tactics of relating Jesus to the fast paced "now" culture needs to be shaken up. Christians need to represent God in a way that is neither weak nor hypocritical.

Sinclair writes in an inspirational, instructional way that all readers will relate to and understand. In the end, readers are left to draw their own conclusions but are pointed in the right direction the path to living out their relationship with God with love for all. This book would be best discussed at a church small group. However, I would suggest it for anyone who wants to start sharing Jesus and be "permanently marked by our Savior." Katelyn S. Irons, www.ChristianBookPreviews.com

Publisher's Weekly

Given today's diversity of religious choices, Christianity has lost its hold on the marketplace of faith, according to Christian radio personality and marketing consultant Sinclair. In this slim book, the author urges readers to apply effective marketing tactics to the task of evangelism. While some readers may be put off by the business terminology, Sinclair takes a light approach that makes his "pep talk" both urgent and fun. His mini-lessons incorporate case studies of well-known brands (e.g., Nike, Apple) as well as personal stories of lessons learned to show the importance of offering value over superficiality. Using scripture as support, he delivers a gut check to readers ("the product isn't the problem--the spokespeople are") to awaken them to their own hypocrisy, negativity, and inability to articulate what they believe. Instead of passively displaying bumper stickers and T-shirts, he encourages them to do the hard work of building relationships and making their offerings relevant, honest, and meaningful. Sinclair's message could be the boost readers need to tackle the decline in church attendance. (June) Copyright 2011 Reed Business Information.

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