Authenticity: What Consumers Really Want   -     By: James H. Gilmore, B. Joseph Pine
Buy Item InStock28.80$28.80 Retail: $32.00 Save 10% ($3.20) Add To Cart
Add To Wishlist

Authenticity: What Consumers Really Want

Harvard Business School Press / 2007 / Hardcover

$28.80 (CBD Price)
|
Retail: $32.00
|
Save 10% ($3.20)
Availability: In Stock
CBD Stock No: WW391456

* This product is available for shipment only to the USA.
* This product is not available for expedited shipping.
  • Others Also Purchased (15)
Others Also Purchased (15)
Description
Availability
Price
Add
Include
  1. In Stock
    $12.59
    Retail: $13.99
    Add To Cart
    $12.59
  2. In Stock
    $14.99
    Retail: $28.00
    Add To Cart
    $14.99
  3. In Stock
    $13.49
    Retail: $14.99
    Add To Cart
    $13.49
  4. In Stock
    $30.59
    Retail: $33.99
    Add To Cart
    $30.59
  5. In Stock
    $13.94
    Retail: $15.49
    Add To Cart
    $13.94
  6. In Stock
    $56.70
    Retail: $63.00
    Add To Cart
    $56.70
  7. In Stock
    $9.86
    Add To Cart
    $9.86

Product Information

Format: Hardcover
Number of Pages: 299
Vendor: Harvard Business School Press
Publication Date: 2007
Dimensions: 9.51 X 6.36 (inches)
ISBN: 1591391458
ISBN-13: 9781591391456
Availability: In Stock

Other Customers Also Purchased

  1. Pointers in Proverbs
    Pointers in Proverbs
    Jim Furr
    Xulon Press / 2016 / Trade Paperback
    $12.59 Retail: $13.99 Save 10% ($1.40)
    Availability: In Stock
    CBD Stock No: WW469814
  2. Non-Negotiable: The Story of Happy State Bank & The Power of Accountability
    Non-Negotiable: The Story of Happy State Bank & The Power of Accountability
    Sam Silverstein
    Sound Wisdom / Hardcover
    $17.99 Retail: $24.99 Save 28% ($7.00)
    Availability: In Stock
    CBD Stock No: WW407242
  3. La Leyenda del Monje y el Mercader  (The Legend of the Monk and the Merchant)
    La Leyenda del Monje y el Mercader (The Legend of the Monk and the Merchant)
    Terry Felber
    Grupo Nelson / 2014 / Trade Paperback
    $10.99 Retail: $13.99 Save 21% ($3.00)
    Availability: In Stock
    CBD Stock No: WW55973X
  4. The 100 Absolutely Unbreakable Laws of Business Success
    The 100 Absolutely Unbreakable Laws of Business Success
    Brian Tracy
    Berrett-Koehler Publishers / 2002 / Trade Paperback
    $17.96 Retail: $19.95 Save 10% ($1.99)
    Availability: In Stock
    CBD Stock No: WW751267

Related Products

  1. Are You D.U.I.?
    Are You D.U.I.?
    Jim Mihalko, Robbie Mihalko
    Xulon Press / 2009 / Trade Paperback
    $15.29 Retail: $16.99 Save 10% ($1.70)
    Availability: In Stock
    CBD Stock No: WW918740
  2. The Future of Partnership
    The Future of Partnership
    Letty M. Russell
    Westminster John Knox Press / 1979 / Trade Paperback
    $18.00 Retail: $20.00 Save 10% ($2.00)
    Availability: In Stock
    CBD Stock No: WW242404
  3. God's Method of Success
    God's Method of Success
    Tammy D. Jackson
    Tate Publishing / 2008 / Trade Paperback
    $9.89 Retail: $10.99 Save 10% ($1.10)
    Availability: In Stock
    CBD Stock No: WW477575
  4. The Price Of Faith: Exploring Our Choices about Money and Wealth
    The Price Of Faith: Exploring Our Choices about Money and Wealth
    Marie Cross
    Westminster John Knox Press / 2002 / Trade Paperback
    $15.30 Retail: $17.00 Save 10% ($1.70)
    Availability: In Stock
    CBD Stock No: WW02167

Publisher's Description

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Author Bio

James Gilmore and Joseph Pine are co-founders of Strategic Horizons LLP, a 'thinking studio' that combines the best of consulting firms, think tanks, and acting workshops to help companies design all-new say of adding value to their economic offerings. Together they authored the bestseller, The Experience Economy, and edited Marketing of One and Pine himself wrote Mass Customization.

Product Reviews

Be the first to write a review!

Ask Christianbook

Back
×

Ask Christianbook

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.

Find Related Products

Author/Artist Review

Start A New Search