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Kids of all ages need to hear parents say "no." Combining science, psychology, and experience with teens, Dr. David Walsh empowers parents to say Yes to No in the permissive culture that surrounds them. Learn how to enforce limits that make sense for different ages and improve your relationship with your child. Hardcover edition.

No. It's not just a one-word answer, it's a parenting strategy. By saying No when you need to, you help your children develop skills such as self-reliance, self-discipline, respect, integrity, the ability to delay gratification, and a host of other crucial character traits they need to be successful. Although the importance of using No should be obvious, many parents have a hard time saying it -- even when they know they should -- when other parents and the culture around them are being permissive.

Now, successful psychologist, bestselling author, and nationally known parenting expert Dr. David Walsh provides you with an arsenal of tactics, explanations, and examples for using No the right way with your kids. With Dr. Walsh's straightforward "parent tool kits," you can assess and improve your relationship with your kids, set and enforce limits that make sense for different ages (from toddlers to teens), and otherwise make No a positive influence on kids' behavior and in your overall family life.

Other parenting books broach the topics of tough love and discipline, but only No offers the lively voice, warm wisdom, science made simple, and breadth of knowledge that readers have come to expect from Dr. Walsh. The first look at the psychological importance of No in a child's development, No is filled with down-to-earth advice that you can put into practice immediately. Dr. Walsh's memorable, affecting, and sometimes humorous anecdotes remind you that you're not alone in your parenting struggles and help you regain confidence in your own judgment and ability to say No. His stories also reinforce his message that establishing healthy limits is not only essential for kids' well-being, it's vital for creating disciplined, productive adults who can compete in a global marketplace and ensure a prosperous economic future for our country. Most important, No gives parents real, effective strategies for helping their children bloom and grow, giving them the psychological resources to become healthy, happy adults.

David Walsh, PhD, is one of the world’s leading authorities on children, teens, parenting, family life, and the impact of technology on children’s health and development.  In 1995, he founded the internationally renowned National Institute on Media and the Family, which he led until 2010. He is currently launching a new company called "Mind Positive Parenting" to coincide with the release of Parenting with the Brain in Mind. Dr. Walsh has presented workshops to parents, educators, and professionals throughout the world. Dr. Walsh has also authored columns on numerous topics and his articles have appeared in newspapers across the country, including the Washington Post, Los Angeles Times and others. A frequent guest on national radio and television, Dr. Walsh has appeared on NBC’s Today Show, Good Morning America, The CBS Early Show, The News Hour with Jim Lehrer, Dateline NBC, ABC’s 20/20, National Public Radio’s All Things Considered and Morning Edition, and has been featured on three nationally broadcast PBS specials. He has been the recipient of numerous awards including the Council on Family Relation’s Friend of the Family Award.  

     He is on the faculty of the University of Minnesota, is a senior advisor at Search Institute and has published many articles in the professional and general press. He is active in many professional associations, is a licensed psychologist and has been the recipient of awards and an honorary doctorate. He and his wife Monica live in Minneapolis, have three adult children and two grandchildren.

"Dr. Walsh's new book arrives in the Land of Immediate Gratification just in time. In it, he discusses discipline and self-restraint from neurological, developmental, familial, and cultural points of view. Walsh is an excellent scientist and cultural observer who gives sage, sensitive, and practical advice. No should be required reading for every parent who walks out of a hospital with a newborn." -- Mary Pipher, PhD, author of Reviving Ophelia

"A comprehensive guide, it is not just about how to say No, but gives sound, practical advice that will help parents raise considerate, motivated children who will succeed in school, job, and life. The chapter on self-esteem alone is worth the price of the book. No will help today's parents avoid raising the next Generation Me." -- Jean Twenge, PhD, professor of psychology, San Diego State University, and author of Generation Me

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