Call to Action: Secret Formulas to Improve Online Results  -     By: Bryan Eisenberg, Jeffrey Eisenberg
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Call to Action: Secret Formulas to Improve Online Results

Thomas Nelson / 2006 / Paperback

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Product Description

Call to Action is a New York Times, USA Today and Wall Street Journal best selling book. Do you have the desire and commitment to get phenomenal results from your online efforts? Call to Action will show you how to map the entire online customer experience. It's a step by step guide that examines planning, structure, momentum, communication, value and accountability. Learn how to define who your customers are (there is no such thing an average user), what they want, how to communicate with them, and how to create persuasive momentum so they take the actions you want them to. Plus learn the essential metrics to accurately measure that performance for maximum results Learn the proven methods for meeting customers goals and your goals. If you're ready and willing to increase results exponentially, this book is your Call to Action.

Product Information

Format: Paperback
Number of Pages: 240
Vendor: Thomas Nelson
Publication Date: 2006
Dimensions: 9 X 7 (inches)
ISBN: 078521965X
ISBN-13: 9780785219651
UPC: 020049058206
Availability: Usually ships in 24-48 hours.

Publisher's Description

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

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