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Table of Contents
Acknowledgments.

Introduction.

Part I Meet the Christian Consumer.

Chapter 1 The Overlooked 140 Million Person Market.

Chapter 2 Lose Your Faith: Everything You Think You Know About Christians Is Wrong.

Chapter 3 Meet the Real Christian Consumer: They are no Different. They are so Different.

Chapter 4 Darned if You Do, Darned if You Don’t: Common Mistakes Marketers Make.

Part II How to Market to Christians.

Chapter 5 Meet and Greet: How to Get to Know Your Audience.

Chapter 6 Serve, Don’t Sell: Building Your Brand.

Chapter 7 Word-of-Mouth.

Chapter 8 Radio Strategies.

Chapter 9 Print Strategies.

Chapter 10 Online Strategies.

Chapter 11 Direct Marketing to Christians.

Chapter 12 Reaching Pastors: What Works and What Doesn’t Work.

Chapter 13 How to Market Your Church.

Part III Key Resources for Christian Marketers.

Marketing Firms.

Public Relations Firms.

Film and Video Production.

Music Festivals.

Churches.

Radio.

Trade Associations.

Trade Media.

Retailers.

Distributors.

Magazines

Parachurch and Ministry Organizations.

Index.

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