The Big Idea: Focus the Message, Multiply the Impact

Is it possible that you're overwhelming your congregation with too many "little ideas"---far more than they can ever apply? Discover how to present one laser-focused theme each week. Learn how this method can facilitate family and small-group discussions, foster creative collaboration, energize your staff, unify diverse church ministries, and more. 200 pages, softcover from Zondervan.

Nothing is more dangerous than a single compelling idea that is lived out and nothing is more harmless than lots of little ideas never applied. By creatively communicating one Big Idea every week your church will transform people into genuine Christ followers who live out the mission of Jesus. Less is more!

"One of the Best Preaching Books of 2007! The Big Idea offers an abundance of ideas on planning and developing a ’big idea’ model in the local church. This book is packed with solid and helpful ideas, and the ’big idea’ of the book is one that churches should carefully consider trying in their own setting." — Preaching magazine

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