You Can Market Your BookYou Can Market Your Book
Carmen Leal
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You Can Market Your Book is designed to help you understand basic book marketing principles. No matter how your book was published, unless you are a superstar author, you are the main salesperson. Yes, you might have distribution and you might even have a publicist for a brief time, but ultimately it's up to the author. You need to be as aggressive as possible if you want to reclaim your garage or closets from the boxes of unsold books, or if you expect a royalty check from your publisher. This book is filled with practical, low-cost ideas, strategies and case studies guaranteed to get your book to the people who need it. You wrote your book because of a passion and wanting to be obedient to God's call on your life. You Can Market Your Book will teach you how to reach readers and change lives.

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Foreword by Sally E. Stuart
Introduction: Beyond the Field of Dreams

Section One: Project and Site Preparation
1. The Blueprint: Marketing - Conception, Configuration, Creation
What to do and When to Do It: A Guide to Effective Book Publicity
by Steve and Lisa Carlson

2. Framing Your Project: The Title and Cover as a Sales Tool

3. Insulate Your Structure: Endorsements, Reviews, Speaking Platforms
How the Book Review System Works by Jim Cox

Section Two: Choosing the Right Tools and Materials
4. Power Tools: Creating Winning Press Kits and Press Releases

5. Hand Tools: Promotions, Ad Specialties, Book Signings
Cover Story by Deborah Raney
Using Advertising Specialties to Sell Your Book by Sheila Berndt
Twenty Ways to Make Your Book Signing an EVENT! by Larry James

6. Caulking the Gaps: Media Promotions
12 Strategies for Your On-Camera Interview by Ellie Kay
Toto and the Wizard of Oz: Demystifying the Author Interview by Kyle Liedtke
Writing an Interview Pitch that Gets You on the Air by Kim Garrison

7. Climbing the Scaffold: Developing a Speaking Platform
Speaking to Promote Your Book by Maria Littauer
Speaker's Fees - Considering the Costs by Pamela Christian

8. Finishing Touches: Online (Internet) Promotions
Making an Ezine Work for Your Nonfiction Book by John Vonhof
Web Design for Authors by Carmen Leal

Section Three: Finding the Right Subcontractors
9. Credentials and Credibility: Working with Professionals
Book Design and Beyond by Brian Taylor
Putting the Airwaves to Work in Promoting Your Book by Amy Smith
Marketing to Public Libraries by Judy Gann

Section Four: Executing Your Plan
10. Open House: God-Inspired Author Success Stories

11. The Finished Product: Final Words

Recommended Books

    Excerpted from You Can Market Your Book by Carmen Leal.
    Faithworks Publications, 2003
    All rights reserved