Okay, I'm An Affiliate...Now What Do I Do?
Written by Affiliate Team | October 30, 2012
So you just filled out an application, you have just reviewed the tools available in the Affiliate Lobby, and you created your first link... but you don't know what to do with it?
One of the difficult challenges is figuring out where to put your links. Some affiliates create a button or text link that says "STORE" and link that to the Christianbook.com homepage. This is a great start and you should waste no time creating a generic link to get started but any senior affiliate will tell you that if you want to generate click-throughs, you have to do a little more. How many of you are taking the time to actually promote the link? Do your visitors know that by shopping via your affiliate link earns your organization money? It is okay to promote the fact that you are an affiliate of Christianbook.com, in fact we are proud of our affiliate community and hope you are proud of us too!
If you are a church, and you are doing a certain bible study, make sure that you paste a link to the book your constituency will need in order to participate. Include text below your link that explains your church will earn a percentage of the sale when they purchase anything through your link. If you see a great deal and want to tell your viewership about it, place your link in an email and send it your list. Be creative!
What to promote in November:
Why Am I Not Getting Any Sales?
Written by Affiliate Team | September 28, 2012
Discouragement is the affiliate's worst nightmare. Promoting all of these products creating dozens or hundreds of links and receiving little to no sales is frustrating. So what can you do about it if this is happening to you? Well, you need to start by asking yourself how many people visit your site? Did you know that a conversion rate of 2-5% is considered good for Affiliate Marketing? That means if only 2 out of 100 people who click on your affiliate links purchase something, you are doing pretty good!
The trick is to find traffic through a variety of campaigns. Email and SEO (Search Engine Optimization) are a good place to start. If you don't know what these are or how to begin, there are a lot of sources and references on the internet that will help you.
If people are clicking on your links, but simply aren't purchasing anything, you may be sending your viewership to the wrong kinds of products. Use the tools available in the Affiliate Lobby to see what kinds of "Categories" your viewership are purchasing from. (Use the "Generate Sales Reports by Category" tool.)
What to promote in October:
Introducing The CBD Bible Finder
Written by Affiliate Team | August 16, 2012
Promoting the right Bible is everything, but what if you don't know which one to promote? There are dozens of translations across multiple languages. Unless you poll your visitors (which is something you may want to consider too) how would you know? Now, you don't have to...
Christianbook.com has just launched the "Bible Finder
." A tool to help each customer find the right translation, binding, type, size print, etc. to fit their needs.
Try combining some marketing text, with a simple text link... like this:
What To Promote In August
Written by Affiliate Team | August 7, 2012
August is all about going "back to school." Whether you are a site devoted to homeschool, ministry, or a blog, chances are your viewership has a healthy percentage of students and parents.
For the remainder of the month, Christianbook.com will be featuring a lot of homeschool and educational resources that you should be featuring somewhere on your sites. Some of these sales are limited in time, but most prices will be available thru the remainder of August.
You homeschoolers should be promoting our publisher based sales like our Apologia Sales Event
(savings of up to 33% Don't forget to tell your visitors that too!)
If your site has a more academic approach then you should be targeting new and returning seminary students. Link to the Summer Reading
store for products that are standard textbook reading.
What you should be taking away from this newsletter is the importance to know your audience and to pay attention to products sold during specific times of the year. There are reporting tools in the Affiliate Lobby to help you keep track of these trends but there are certain times where it is safe to feature specific categories of product regardless of your sales history.
Higher Level Store Link vs. Deeper Level Product Link
Written by Affiliate Team | June 29, 2012
Affiliates often ask which kind of link works better, a store link, or a product link. Both have their advantages and depending on your site(s) theme, one may be a better fit than the other.
If you are just starting out, we strongly suggest featuring both. A high level link for your visitors who are interested in only shopping to quickly access the site; and a series of lower level, targeted links that feature a specific product or author.
You can't assume that your visitors know about all the great deals or even the latest products that are out there. Combining easy access with a targeted focus on specific products is a key for success.
Link Of The Week:
*Remember to replace the "xxxxxxx" with your affiliate p-code. (What's this?)
Check The Site Often!
Written by Affiliate Team | June 27, 2012
The most commonly asked question from our affiliates is, "Do you have any advice to promote my links?" Our number one response has always been, "Check our site often!"
Every week, our homepage features a new promotion. How many times do you check and see what it is? If you are not doing this on a weekly basis, you are missing out on steep discounts and great products to promote on your own sites. Fab Friday
and Midweek Markdowns
are our continuous promotions and we strongly suggest you build a link to these shops first. Remember, these are time sensitive deals, so it is important to inform your visitors that this is a limited time offer.