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  • Introduction
  • The Targets: Beyond Clients
  • Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P—People
  • Social Entrepreneurship: Managerial, Finance and Marketing Aspects
  • Nonprofit-Business Alliance Model: Formation and Outcomes
  • Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I
  • Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II
  • Integrated Marketing Communications for Local Nonprofit Organizations
  • Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations
  • Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy
  • Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods
  • Expanding Your Communication Budget with Group Collaborative Technology
  • Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications
  • Fundraising Direct: A Communications Planning Guide for Charity Marketing
  • Promotional Products: Adding Tangibility to Your Promotions
  • Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations
  • Index
  • Reference Notes Included

 
    Excerpt from Marketing Communications for Local Nonprofit Organizations: Targets and Tools edited by Donald R. Self, DBA
    The Haworth Press, Inc., 2002
    All rights reserved.