This book educates youth workers and student leaders about the unchurched student, teens that aren't making it to church for some reason or another. This book gets in the mind of the unchurched student and examines what they think of God, of the church, and of Christians. It goes further to explore the needs of these individuals and the ministry methods that they actually respond to. This book doesn't just give information about this group that isn't making it inside the church walls, it provides tangible guidelines and attainable methods to reach them.
Greg Stier is the founder and executive director of Dare 2 Share Ministries International based in Denver. Greg draws on the example of "viral marketing" in secular marketing to illustrate the idea of "viral evangelism." He believes if we equip teens to be contagious, unstoppable Christians like those in the book of Acts, a major revival is sure to follow.