Christianbook.com Affiliate Program

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Welcome to the Affiliate Program Frequently Asked Questions section of The Christianbook Group! We hope that you find the following information useful as you browse through the affiliate program and learn more about the tools and services we offer. However, if you have a question or concern that isn't directly addressed by the following FAQs, please don't hesitate to contact us for more information. We are always here to help.
--Affiliate Team, The Christianbook Group

Contact Us by Mail
The Christianbook Group Affiliate Team
P.O. Box 7000
Peabody, MA 01961-7000
affiliates@thechristianbookgroup.com

***We can not accept applications from individuals or businesses based in California, Connecticut, Kansas, Maine, Minnesota, New York State and/or Pennsylvania for our Affiliate Program.

Sign Up Questions

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Is there any cost to becoming an Affiliate?
No. There are no costs associated with being an Affiliate of The Christianbook Group.
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What is your policy for accepting applicants?
You must maintain an active, reviewable, well designed, English/Spanish-language website with at least one linking page, which does not contain links to or content with objectionable material. We will reject applications made for sites which contain pornography, explicit language, or which promote illegal activities, violence, hate, discrimination or anti-Christian causes. We cannot accept businesses based in Connecticut, Kansas, Maine, Minnesota, New York State, Pennsylvania, and/or California as affiliates. We reserve the right to turn down applications for any reason.
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How old do I have to be?
The minimum age for Affiliates is 18 years old.
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How do I get started?
Visit our Affiliate Signup Page.
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I am from a country outside the United States and Canada, can I still apply?
Yes! We serve customers worldwide, and would be happy to have you apply to be an Affiliate as long as your site is primarily in English and/or Spanish. All sales are in U.S. dollars, so fee checks are also paid in U.S. dollars on a monthly basis. If you are an international account, you MUST include the country information for your check to be mailed properly. In all cases, the Affiliate is responsible for keeping the mailing information up to date.
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What if I am a non-profit organization in Massachusetts? Does the tax situation work differently?
Yes. Because The Christianbook Group is located in Massachusetts, there is a tax differential. If you are a non-profit organization in Massachusetts, be sure that you have your tax exempt number on file with us and the purchase is made using the church information, otherwise, you will be charged 5% sales tax.
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Can I become an Affiliate even though I don't have a web site yet?
No. We require a URL (for example http://www.yoursite.com) on all applications. The web site must be an active one, not simply a place-holder on a server; we need to be able to access an active web site to review it for objectionable content at the time of the application. If you apply with an inactive web site or one that we cannot access, your application will be rejected.
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Can I use Google Ad Words to drive traffic to my site?
Affiliates can bid on certain words with Google, however they should advertise their site, not ours. For instance, it should not say "Christianbook.com" in the description or have a link that goes directly to our site. It should be noted that we will not reimburse or pay for any bids placed on Google. Also, affiliates are not allowed to bid on our name or variations of it (Christianbooks.com, CBD.com, etc.)
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Can I use a web site name or format that is similar to Christianbook.com for my site?
No. The Affiliate shall not develop, maintain or operate the Affiliate website in any manner as to copy or resemble the appearance of the Christianbook.com website or as to create the impression that the Affiliate website is part of the Christianbook.com website or that the Affiliate website is owned, operated or maintained by Christianbook.com or The Christianbook Group.
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Can I use the product images, reviews or copy that is on Christianbook.com for my site?
Yes, within the limits set forth in the Affiliate Agreement.
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What about using spiders?
The Affiliate shall not "spider" or "crawl" the Christianbook.com website or use any other program, device, script or tool to monitor or explore the Christianbook.com website in order to retrieve information or content contained on the Christianbook.com website. The Christianbook Group shall have the right to “spider” or “crawl” the Affiliate website or use any other program, device, script or tool to monitor or explore the Affiliate website in order to ensure the quality and reliability of the links and the Affiliate’s compliance with the terms of the Agreement. The Affiliate shall take no action to block, impede, or interfere with such monitoring and exploring of the Affiliate website by The Christianbook Group.
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Who is responsible for the maintenance of the web site and its links?
The Affiliate is solely responsible for the ownership, development, operation, and maintenance of the Affiliate website and all software and hardware used in connection therewith.
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What will disqualify me from the Affiliate Program?
The following will disqualify your application:
  • Sites which contain objectionable material, content, links, graphics, or text.
  • Sites which contain pornography, explicit language, or which promote illegal activities, violence, hate, discrimination or anti-Christian causes.
  • Content or services that are unrelated or fail to compliment the products on our site (such as "money-making programs" or "link farms.")
  • If you are located within the states of California, Connecticut, Kansas, Maine, Minnesota, New York, and/or Pennsylvania, you will not be able to join the Affiliate Program.

Our Relationship

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What is my responsibility as an Affiliate of The Christianbook Group?
You're responsible for the links and content about our products that you add to your site. Since we're continually updating our site, we recommend that you check all your links to Christianbook.com about once a month to make sure that they're all current and in good working order. The Christianbook Group is not responsible for lost affiliate fees due to an improperly installed affiliate link(s).
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What is The Christianbook Group's responsibility?
We'll provide you with the tools and encouragement you need to add e-commerce to your web site. We process, fill and ship your visitors' orders, and take care of customer service. We track the orders referred by your site and pay you a fee for your referrals. When your visitors click through links on your site and become our customers, we reserve the right to market to them. We will not report back to you about the specifics of these customers and their orders.
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How do I describe my Affiliate relationship with The Christianbook Group on my site?
We're proud of our relationship with each of our Affiliates, and encourage them to download our logo and build links to our site. When you become an Affiliate, you'll want to mention that your site is "an Affiliate of The Christianbook Group." For legal reasons we ask that you do not say that you "work for The Christianbook Group" or are "part of The Christianbook Group." This could lead to confusion over issues like sales tax collection, so for a variety of legal reasons, it's important that the Affiliate relationship be accurately described on your site.
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Will The Christianbook Group promote my site?
While we wish you the best in your online endeavors, we are unable to promote our Affiliates' sites. We will, however, provide you with all the tools and graphics you need and provide online marketing suggestions to help make your site a success. If you'd like to increase visitors to your site, we recommend submitting your site to various search engines. Also, read the monthly Affiliate Newsletters for product ideas.
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Can The Christianbook Group modify the Affiliate Agreement at any time?
The Christianbook Group reserves the right, in its sole discretion, to modify and amend the Affiliate Agreement in any manner at any time by posting a change notice or new agreement on Christianbook.com, or by emailing the Affiliate with a change notice or new agreement at the email address provided by the Affiliate as part of the application process. Your continued participation in The Christianbook Group Affiliate Program constitutes your acceptance of any modified agreement.
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What about terminating the Affiliate relationship?
The Christianbook Group and the Affiliate are free to terminate the relationship at any time for any reason. If you decide that you no longer want to be an Affiliate, just notify us via email.
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Can Affiliates also have links to other sites in addition to Christianbook.com?
Yes. We do not require that you have an exclusive relationship with us.

Recieving your Fees & Payments

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How does my site get credit for referring a customer to Christianbook.com?
When a customer clicks to Christianbook.com via a link that you have created using our Affiliate Link Builder, the browsing session is activated. Each time that the customer clicks on the web site the session is reactivated. The Christianbook Group will track merchandise purchases that a customer makes during the browsing session so that we can credit your account appropriately.

The browsing session will remain active for four (4) hours after the last link is clicked on the Christianbook.com website. If the customer leaves the Christianbook.com website and returns within this four (4) hour period their browsing session will be reset and the customer will still be deemed a referral of Affiliate unless they returned through the links of another Affiliate, co- branded site or other source tracked by The Christianbook Group.

All items placed into the customer’s shopping cart during an active affiliate browsing session will be credited to Affiliate if items are purchased before the expiration of thirty (30) days from the date an item was placed in the shopping cart.

However, if they leave the site for more than 4 hours, do not click on the Christianbook.com site to reactivate the clock, do not order books placed within an active browsing session within their book bag and order within the 30 day limit or leave the site and place the order from another computer, then any order placed will not be credited to your account.

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What happens to orders that are placed through inactive affiliate links, after the 4 hour browsing session time or after the 30 day book bag period has expired?
Any order placed under these circumstances will not be credited to the affiliate account. The Christianbook Group is not responsible for any fees lost.
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Are there any other times when an order will not receive affiliate fee credit?
Affiliate fee credit is based on the Net Sales Price which is the gross revenue less sales taxes, duties, other taxes, shipping fees, handling fees, service charges, returns, and other charges incurred by the Customer.

No fee will be credited to the Affiliate for the purchase of gift certificates, imprinting, membership fees or other non-merchandise sales.

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Do I still get credit if the customer used a free shipping code or special offer code?
No fee will be credited to sales made using a CBD promotional coupon or special offer code.
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Can I take an order on my site and just send the information to The Christianbook Group?
No. Due to constantly changing inventory, fluctuating prices and the nature of our order processing procedures, it's more efficient and avoids confusion if we process and fill orders directly on our site.
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How much will I be paid?
Fee payment is based on a percentage of net merchandise sales per month as indicated below:
  • All Physical Products...........8%
  • Digital Downloads and Media Access..................5%
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How are fees paid? Which products qualify?
Affiliates can choose to be paid by check or Christianbook.com gift certificate. Payments are made each month, providing the Affiliate has earned at least $25.00 in fees.

All products are eligible for earning fees but sales credit is not accrued to the affiliate account until the merchandise has shipped. Product returns will be debited from your account. Fees are not paid on shipping, taxes, memberships, imprinting and gift certificates.

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Are there minimum affiliate fee amounts for a check to be issued?
Yes. Fees of $25 or more: Affiliate fee checks are paid on a monthly basis for all accounts with monthly fees of $25 or more. Fees of less than $25: For affiliates with monthly fees of less than $25, the fee payment will be carried forward to the next month’s pay period until such time as fees are $25 or more.
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How long are checks good? Can out-of-date checks be re-issued? What about lost checks?
Affiliate checks are good for 60 days after the date of issue. After that time period, CBD is under no obligation to re-issue the expired check. If a check is lost, then any un-cashed check may be re-issued at the discretion of the Affiliate Program Manager.
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Can an account be deactivated?
If an affiliate has NOT earned at least $25 in affiliate fees during the preceding 12 months then this account will be considered an inactive affiliate account and will be closed. A check for any remaining fees earned at that point will be forwarded to the affiliate.
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Can I keep track of how much I am earning?
Sure. You can log into the Affiliate Lobby anytime to track your earnings by going to the Activity Report. Remember that sales are not credited to your account until the product has shipped.
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Will I receive a fee for my personal orders placed on my own site?
Yes. You can shop for yourself and purchase gifts for your family and friends at our low discount prices and earn a fee!
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What if one of the customers I refer returns their order?
If a customer that you referred to us returns merchandise, we'll deduct this sale from your affiliate reports and you will not earn a fee on that sale. If you do not earn a fee during the next month, we will carry over that fee debit until it is paid.
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Will Christianbook.com send me a 1099?
Yes, Christianbook.com is required to send a 1099 for any affiliate who is classified as a sole proprietor and has earned $600 or more in fees during any taxable year.

Linking to Christianbook.com

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How do I create links to Christianbook.com?
Computer knowledge is required to create links to Christianbook.com. Link your site to us with our easy-to-use Affiliate Link Builder. You can link to our homepage, specialty pages, individual product detail pages or search results. You can even provide your visitors with access to our search engine on your site. We supply you with an assortment of Christianbook.com graphics that you can use on your site. We give you all the building blocks you need. Here is a quick tutorial to build a STANDARD AFFILIATE LINK.
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What if I have more than one web site?
There are two approaches that you can take:

1. If you have several small sites, you can sign them up on one affiliate account to ensure that you meet the annual quota of merchandise revenue. This needs to be approved by the Affiliate Coordinator. Please email the Affiliate Team with all the URLs you are intending to sign up.

2. If you wish to monitor the affiliate sales on each of your sites, then you must sign them up separately. This is done via separate applications.

The second approach is the one most often recommended to affiliates. Remember that all affiliate links for all sites must be created in the Link Builder.

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How do I decide what products to feature on my site?
That's entirely up to you. You can enhance your site by featuring products related to the theme of your web site, items that are your personal favorites, or create a whole store. With over 300,000 products at steep discounts as well as a wide array of eBooks and other digital download products, there are plenty of options to choose from! You can also feature our product graphics, author bio and product reviews on your site. Show off your Internet expertise by adding an e-commerce store on your site. If your visitors appreciate your product recommendations, they'll return to see what's new on your site. You will build up customer loyalty AND fees!
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Can I list prices on my site?
We strongly discourage this, because of the possible confusion that listing our prices on your site could cause. The prices on our site constantly fluctuate as books go out of print, go on sale, or go up in price. Because of our frequent price changes, your visitors could become confused if they see one price on your site and another on ours. So it makes sense to avoid listing our prices.
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Can I use content from Christianbook.com on my site?
Yes, so long as you're using it in conjunction with our Affiliate Program Terms of Agreement. We encourage you to download and feature our logo on your site, but ask that you do not modify it, since we would like our name represented consistently on the Internet. If you're featuring a particular product, it's a good idea to include the author, publisher, description and image. We also would remind you that all content on our site is copyrighted and remains the property of Christianbook.com and The Christianbook Group.
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Can I use your search engine on my site?
Sure. Access to our search engine is a great way to increase Affiliate referrals (and fees!), since your visitors will be able to find just what they're looking for at Christianbook.com.
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Where can I find my tracking code (p-code)?
Your tracking code (p-code) is automatically embedded in all the links you create using the link builder tool in the Affiliate Lobby. However, you can find your tracking code in the affiliate lobby next to your account name here.
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What is HTML?
HTML stands for Hypertext Markup Language and it is the standard markup language used to create Web pages. It is highly recommended that you familiarize yourself with HTML if you are thinking about becoming an Affiliate of Christianbook.com. Affiliate links are provided as HTML and a healthy understanding of the basics is crucial to make affiliate links work for your website.
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What do I need to know for code/programming language to become an Affiliate?
Affiliate links are provided in HTML format, however it is recommended that you familiarize yourself with a variety of website building languages. The more knowledge you have about building websites, the easier it will be for you to use affiliate links.

Products & Marketing

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I have a product. Can I sell it on your site?
No. We do not accept any unsolicited product queries, proposals, or manuscripts.
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Could you offer some marketing suggestions for my Affiliate site?
  • Include images of products and make your links easy to find on your site.
  • Include descriptions and recommendations to encourage folks to purchase the products you're featuring.
  • Feature products that relate to your visitors' interests. You'll want to recommend merchandise that pertains to themes you cover on your site.
  • Visit Christianbook.com on a regular basis to see what's new, what's hot, and what's on special.
  • You may want to select products related to the season or holidays as well.
  • Tell your friends and family that you're an affiliate of The Christianbook Group, and encourage them to shop at Christianbook.com using links from your site.
  • Submit your site to various search engines.




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